Today we are going to look at the surprising facts behind younger readers and the book publishing industry. According to some recent studies, millennials are more likely than any other age group to visit libraries. I’m not talking about university or college libraries—I’m talking about public libraries for the purpose of borrowing reading materials. And… [Read More]
Today we are going to look at the surprising facts behind younger readers and the book publishing industry. According to some recent studies, millennials are more likely than any other age group to visit libraries. I’m not talking about university or college libraries—I’m talking about public libraries for the purpose of borrowing reading materials.
And now, Hooked, an app aimed at the 14 to 24-year-old market, has become the top grossing book app for Apple and Android. New research shows that millennials lead other generations in reading. Hooked and other software for reading have become more integrated with our smartphones. This huge shift points to a modernization of publishing practices and the need to focus on digitization more than ever.
Millennials Are Avid Readers
According to the latest Pew Research Center on book reading, 18 to 29-year-olds are the age group most likely to read a book in any format over the last year. Over 80% have done so compared to 73% of 30 to 49-year-olds, and only 70% of 50 to 65-year-olds have read a book in the last year. When asked why they read books, millennials are far more likely than older adults to say it’s for a specific purpose such as work or school; but they are equally likely to read for pleasure or to keep up with current events. These studies echo a recent report from the NEA (National Endowment for the Arts) showing that 18 to 35-year-olds widely outmatch other age groups in the number of books purchased and read.
So what to take away from all of this? The American Library Association comes out with a materials survey every year. The survey for 2016 shows that between 12-15% of their materials budget is now spent on audiobooks and another 10-15% is spent on eBooks, with between 40-60% being spent on print books. (The remainder spent on non-book reading material)
Millennials Sample All Book Formats
It is vital in this day and age that we offer our published books in every format available. Audio, eBook, and Print; but also in subscription settings and downloadable formats offered through companies such as ProQuest and even apps like Hooked.
The preferences of younger readers are the lifeblood in the future of our sales and of our books successes in the oncoming years. We need to pay attention to what young people are reading but also how they are reading. Our publishing practices need to reflect their desires not just our own preferences.
After years of weakening and dropping hardcover sales, children and young adult (YA) books have started to show a recent climb in hardcover sales. More and more children’s and YA books are coming out in hardcover to support the desire of the marketplace.
It’s not enough to pay just attention to what we think we know about formats and reading. It is vital that we stay connected to the facts and the actual reading habits of the avid readers we are trying to attract.
Millennials Embrace Digital Formats & Mobile Devices
According to this Forbes article young people are still consuming plenty of electronic text even as traditional publishing reports eBooks sales are soft. The same Pew Foundation analysis shows that millennials who follow the news are more likely than any other generation of readers to prefer reading. Though the vast majority of news-reading young adults prefer to read online, millennials are not giving up traditional books, but they are trending more towards phones and tablets.
With this focus on young people and millennials, I am not recommending that we turn our back on the other generations of readers. I am simply suggesting that when setting our plans and budgets for publishing we keep all formats in mind. Let’s scan the horizon for the next platform for our books and content. Subscription services, SMS subscriptions, apps like Hooked—these are just the beginning. Stay alert and stay awake my friends. It’s going to be a fantastic year!
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Book Retail & Libraries Expert
Amy Collins is the President of New Shelves Books and a contributing writer for TheBookDesigner.com and Bookworks as well as a highly respected expert and author on the topic of self-publishing. With over 20 years experience as a Sales Director for companies (such as F+W and WRITER’S MARKET), Amy now guides indie authors and publishers through the maze of book sales and distribution. She does regular programs with National Speakers Association, IBPA, Nonfiction Author Association, Bublish, AuthorU/Judith Briles, Joel Friedlander, Publicity Hound, and many other regional and national author and publishing educational organizations in the US and the UK.
When not in the office, she works in her community to eliminate poverty, is a singer in a Celtic blues band on the weekends and is saving up for a faster motorcycle.
I just got a poem nominated for a Pushcart Prize!! This is THE nomination I have been working towards (in poetry…soon I will be working on essays too). I am so excited and grateful to Slipstream for both publishing my piece and this nomination! #pushcart#poetry
In my oh-so-very-pleasant work room upstairs, where I spend so much time hacking away at this machine whose letters on keys are disappearing fast from overuse, and my wife Diana leaves me alone to bleed and brood when the thinking and writing aren’t going well and to be stricken with ecstasy when they are, I am surrounded by books–many volumes about the arts and the immensely gifted people in them.
This morning I had a busy schedule of things to do that I’ve wanted to do for weeks but haven’t. I’m Chicago born and bred, Spartan tough, so I told myself that today was “time to get serious, buster. Enough of this uncharacteristic self-indulgence.” Today would be different; I’d “dig in,” “put a dent in things,” “make progress,” “do my thing.” I checked over my list of current projects, every single one of which oddly is “top priority.”
So last time we introduced Deep POV. What is it and why do readers love it? Well, as I touched on last time, I think readers love it because it’s just clean, tight writing that pulls them into the story. I also think like all other POVs that have evolved in tandem with social changes, deep POV is a consequence of our world. We are a reality TV generation and we love that intimacy.
But after noodling it a couple days, I thought of yet another reason it behooves writers to learn deep POV. I think the reason readers love it is it hooks them. We live in a world chock full of millions of tiny distractions, which has made all of us more than a little ADD. A hundred years ago, readers weren’t distracted by emotionally distancing words.
They were an easier fish to catch, so to speak.
I think these days, writers really have a challenge. We are already competing with countless distractions, so why add more into our work? We need to hook early, hook hard and drag that reader under before he swims away.
Today is the HOW TO DO THIS.
To accomplish “deep POV” yes, there are style changes we can make, like removing as many tags as we can and ditching extraneous sensing and thinking words. But deep POV is more than just tight writing, it’s also strongly tethered to characterization. Good characterization.
It is essential to know our cast if we hope to successfully write “deep POV.”
KNOW Your Cast
There are all kinds of ways to get to know our characters. I often write detailed character backgrounds before starting a story so it doesn’t become a fish head.
Why we need to know our characters is that deep POV is a reflection of the inner self, how that character sees the world, responds, evades, processes, etc. It is also a reflection of personal history and relationship dynamics. It is his/her PARADIGM.
*cue brain cramp* *hands paper bag*
It’s okay. Breathe. We’re going to unpack this.
Reflection of the Character
Back when I ran a weekly workshop, I had writers do a little exercise to help them learn POV and also strengthen character-building skills. I gave this scenario:
We have a family of four—Mom, Dad, a grandparent (either gender) and a teen (either gender) who has spent a year saving for a family vacation. On the way to their destination, the vehicle breaks down. What happens and tell it from the perspective of EACH family member.
Every week, writers showed with the perspective of one of the four. We had ASTONISHING creativity.
Who These Characters ARE Changes the Story AND Deep POV
When we layer in some background, the characters (and consequently the story, problems and conflict) all change drastically.
What if dad is finally home from his forth tour in Afghanistan and has terrible PTSD?
What if Mom is a closet alcoholic?
What if the teen is recently in remission from Leukemia?
What if Grandma is a tireless flirt who’s antics got her turned into a vampire and the family can’t understand why Granny wants to travel only at night?
What if the teen is an asthmatic and forgot his inhaler?
What if Granddad has early on-set Alzheimer’s?
What if the teen has been recruited for a mandatory deep space mission by the New Earth government and will never see the family again?
What if the teen was adopted and the purpose for the trip was to meet the child’s birth mother? How would this impact the emotions of those in the vehicle?
What if there used to be TWO children and one had died in an accident a year previously?
Do you see how by changing WHO these people are, this cannot HELP but affect everything else?
If Dad has PTSD, he might jump at every lump of roadkill because that’s how insurgents hide IEDs. If the family is stranded and Mom can’t get to a liquor stash, she might start getting belligerent or, left too long, start going through DTs. What would an addict notice? Likely nothing beyond how to get a fix.
While a kid in remission with a new lease on life might enjoy being broken down in the middle of nowhere (appreciating the little things in life) the addict would be hysterical.
All of this will impact Deep POV because we are in the HEAD and EMOTIONS of the character.
Let’s pick on Mom for an illustration. I’m riffing this, so the writing is just an illustration. Just roll with it.
Kidding! Lighten up. You seem tense.
Fifi clutched the baby picture, the one she’d carried everywhere for fifteen years. She hated she was happy the old van had finally given out. Her husband stared, bewildered at the smoking engine. Other than car trouble, he seemed fine. Fine. How can he be fine?
She glanced back at her daughter, the living reflection her of all her dreams and failures. She’d wanted a baby more than life. Every night on a freezing floor. One miscarriage after another and then came a tiny bundle of everything she’d ever longed for.
That woman hadn’t wanted her. That woman had abandoned her. That woman was Gretchen’s real mother and now Gretchen wanted to meet her. Real mother, like hell. And I’m a real astronaut.
How had she failed? If she’d been a good mother, Gretchen would have forgotten that woman and they wouldn’t be here.
“You okay?” Her daughter bent between the seats and kissed her cheek. “You said this was okay, that we could do this. You’re sure, right?” A wary smile revealed new braces, the braces Fifi paid for with money she’d saved for a new van.
“I’m fine, Honey.” She crumpled the baby picture and opened the van door. She needed air.
Fifi clutched the baby picture, the one her daughter had given her a week ago for Mother’s Day when they picked her up from rehab. Ninety days clean. At least that was the lie she’d packed along with her swimsuit and the hairspray can with the secret compartment and the only pills they hadn’t found.
The pills that were now gone.
They should have already been at the resort, the one staffed with eager friends willing to help her out. Friends with first names only who took cash and asked no questions.
Fifi scratched at her arms. Millions of insects boiled beneath her skin, invaded her nerve endings and chewed them to bleeding bits. Pain like lightning struck her spine, the section crushed then reconstructed. Pain like lightning spidered her brain, frying her thoughts. She glanced again at the baby picture, then at the fine young woman in back. Her daughter Gretchen.
What am I doing?
Maybe she would be okay. Maybe she hadn’t had enough pills to completely undo her. Maybe she could ride this out. And maybe I’m the Queen of England.
Gretchen bent between the seats and kissed her on the cheek. “I love you, Mom. You okay?”
Tears clotted her throat. She nodded. “Yes, I’m fine, Honey.”
“You mean it?”
She hesitated then smiled. “Yes. Yes I do.”
She tucked the baby picture in her shirt pocket, close to her heart and opened the van door. She needed air. She also needed to change their plans. Visit somewhere with no friends. With no one who took cash.
Do you see how changing WHO Fifi is changes everything? Everything she is sensing, feeling, thinking. Being in the emotions of a heartbroken mother who feels betrayed is a very different experience from being in the head of a sympathetic addict who’s struggling to get clean and stay clean.
Both women are impacted by the daughter. One Fifi is hurt by the daughter, the other Fifi finds hope in the daughter. Both women are conflicted. One is tormented with feelings of failure and betrayal and the other is tormented by failure, but very real physical problems of addiction that impact the story.
Deep POV has thrust us into the head and emotions of both women. We feel what they feel. The author is invisible because there are no tags. The sensations are raw and visceral because we have gotten rid of the coaching words.
Fifi felt millions of insects boiling beneath her skin….
We get right to it.
Millions of insects boiled beneath her skin…
The sensation is CLOSER. There is no psychic distance. She isn’t thinking she is going to lose it. She isn’t wondering if she can keep it together. She is experiencing everything real-time and up-close.
Fifi thought, What am I doing?
She just does. We KNOW Fifi is thinking because we are camped in her head.
Deep POV is Akin To Method Acting
When we know our characters, who they are, how they came to be, the formative experiences, what they want from life, etc. we can then crawl in that skin and become that person. By us becoming that character, we then have the power to transport our reader into the skins we have fashioned.
I hope this helps you guys understand the magical, mystical deep POV and now you’re all excited about writing stronger characters. What are your thoughts?
Before we go, check out the new classes below (including a two-week workshop on Deep POV by powerhouse editor Lisa Hall-Wilson). W.A.N.A. is also offering two NEW classes for romance authors, one on how to write shifters and the other on how to write great historical romance without needing a PhD in History.
I also have a SUPER AWESOME DEAL to help you whip that WIP into fighting form! I put together a Book Bootcamp(3 craft classes—6+ hours of instruction with MOI—for $99 & RECORDINGS included in the purchase price) as well at a Book Bootcamp GOLD(also 3 craft classes for the price of two PLUS three hours with ME one-on-one plotting your novel OR repairing the plot for your novel). So make sure to check those out below along with all kinds of new classes!
Make sure you check out the newsletter class with Jack Patterson. He’s sold almost a quarter million books, so probably someone to listen to. Just sayin’…
What are your thoughts?
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In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.
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TA DA! Today is the cover reveal for my new book that will be out this summer. Thank you so much to Michelle Goodhew from Mundus Media Inc for the cover art and to Jeremy John Parker for the reference blurb.
The cover is below front and front and back and one small tease. This is being shown on several blogs today. Below that is my bio and social media links.
K. D. Rose is a poet and author. K. D.’s book, Inside Sorrow, won Readers Favorite Silver Medal for Poetry. Her poetry, essays, and short stories have been published in Word Riot, Chicago Literati, Poetry Breakfast, BlazeVOX Journal, Ink in Thirds, The Nuclear Impact Anthology, Stray Branch Magazine, Literary Orphans, and others. Publication is forthcoming in Eastern Iowa Review, Lunch Ticket Arts and Literary Magazine, Santa Fe Literary Magazine, Northern Virginia Review, Hermes Poetry Magazine, Maintenant Contemporary Dada Magazine, Slipstream, Wild Women’s Medicine Circle Journal, and The 2016 Paragram Press Anthology. She also won an Honorable Mention in the 2016 New Millennium Writings Poetry Contest. Her last release was Brevity of Twit. Her new book DreamPoem will be out in summer 2017. She has a B.S. in Psychology and a Master’s Degree in Social Work. Member: Poetry Society of America. Member: Poets and Writers. Member: Academy of American Poets.
One of my poems was just accepted by the magazine Maintenant. Maintenant is an annual magazine of contemporary DADA art and literature. I am so excited to be in this. The issue comes out in June, but I have a sneak peak for you of the cover. My piece will be in here!