Interview with me!



Here is a great interview in Toofulltowrite’s blog. It also shows my new book Dream Poem! Take a gander!

New Book Release – K.D. Rose -“DreamPoem” – (Contemporary Poetry Collection Sourced From Literary Journal Publications)

Hey there everyone.

For all you poetry lovers out there, I’ve got a really exciting treat for you all tonight.

However, before we get to experience it, let’s get this Public Service Announcement out of the way first.

Just a quick note before the fun and games start – I link to a lot of other articles in my posts, so WordPress users please check your spam folders and approve any links/pingbacks that you find from me to improve the visibility of your own posts, as well as mine, it’s a win win for us both 😉

We are lucky to have a very special guest return to us. Author & Poetess supreme K.D. Rose has released a new amazing poetry collection full of all of her previously published Literary Journal gems! K.D. was interviewed by me at the end of last year and you can read that interview, along with finding out more about her other books here:-

Author Interview – K.D. Rose – Author & Poet – Inside Sorrow and The Brevity of Twit

So let’s hear more about how K.D. has assembled this sterling collection of her poems and what delights we might find in it. Enjoy the show folks.


Hi there KD, so happy to have you back here with us again to chat about your latest poetry collection release, which is filled to the brim with many wonderful, memorable poems.

Thank you! It’s great to be back and always exciting to be publishing.

First of all, what are the themes that unite “DreamPoem” together and how did you approach preparing them for this collection?

This is my first collection of all the poetry that has been published in literary journals. I’ve been publishing in literary journals for the last two years and would hear from others that they wished they could read them but there were just too many journals to buy so this fixes that problem.

DP - Front.jpg

Why is your latest book called “DreamPoem”, what is the relevance to the poems and collection itself?

Poetry is often created from the perspective of a witness or an other, even when it is deeply personal. Hence the title. All of life can seem like a dream in some ways, even as we go through its ups and downs. The poems reflect these moments in life.

What would you choose as your own personal mascot or spirit animal when it comes to you and your style of writing?

Black panther has always been my personal preference though I have to say the last time I visualized for one it came out as a bunny! But in general stealthy and powerful is the black panther.

How does a poem begin for you? Does it start with an image, a form or a particular theme?

It can be so many things. Sometimes an experience is so powerful that you must write about it. Sometimes a stream of ideas and words come together to form themselves and I take it from there.

Are there any forms you haven’t tried yet but would like to?

Sonnets are difficult but I would like to write a really good one at some point. The whole art of freedom within restriction rests with sonnets.

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What is your relationship with your speaking voice and your written voice?

Totally different. My written voice is much more powerful. It is more akin to the voice in my head. In fact in this book I have included a bonus essay and readers will really be able to see a different voice there that is still very “me.”

Have you considered getting other people to read your poetry or is it important for you to be the one to perform your poetry to an audience?

Due to health issues I don’t perform my poetry but I would love for others to at any point.

How important is accessibility of the meaning of your poems? Should we have to work hard to “solve” the poems and discover their deeper meanings?

I used to write much more obtuse, not on purpose but because that’s how my mind worked with obscure references. I am not so much like that anymore and am more concerned with the experience of the reader.

What conditions do you find best that help your writing process? Do you have any specific environments that you prefer to write in or any food/drink habits that also encourage you to write?

I have an office/library that I am lucky enough to have had my husband build for me. I love it and it is my writing place. I was nominated for a Pushcart Prize for one of the poems in this book so I guess it must be working!

Has your own opinion or idea of what poetry is changed since you first started writing poetry?

Absolutely. As an avid reader, not just a writer, I am constantly inspired by others. Poetry that touches me deeply impresses me and I look to how they were able to evoke such a response.

DreamPoem Promo

What were the hardest parts of this book to write? And what were the easiest?

The essay was the hardest because I am a poet mainly. The easiest poems are the ones that just come to you but that doesn’t happen often!

Who are some of your favourite authors, poets and poems?

e.e. cummings is my absolute favorite and I don’t feel he gets the respect he deserves. Also Rimbaud, Borges, Neruda. There are so many. My favorite poem is one of e.e. cummings called “My Father Walked Through Dooms of Love.” My favorite authors on the other hand are all science fiction: Philip K. Dick, Harlon Ellison. Old School! Though I feel in love with Leslie Jamison who writes essays.

Finally, regarding your subsequent projects, will you be writing another poetry book or do you have other projects in the pipeline?

My next plan is to write a book of essays. It is like pulling teeth so it may be awhile, especially since I will probably want them published first in literary journals.

And once again, that’s a wrap! Thank you for joining us once more and for giving us another collection of poetry to cherish and adore 🙂

Thank you for having me!



K. D. Rose is a poet, essayist, and author. K.D. was nominated for a Pushcart Prize in poetry for There are Species of Stars Yet to be Seen. K. D.’s book, Inside Sorrow, won Readers Favorite Silver Medal for Poetry. She has written books in multiple genres. Her poetry, essays, and short stories have been published in Word Riot, Chicago Literati, Poetry Breakfast, BlazeVOX Journal, Ink in Thirds, Northern Virginia Review, The Nuclear Impact Anthology, Stray Branch Magazine, Literary Orphans, Maintenant Contemporary Dada Magazine, Lunch Ticket Arts and Literary Magazine, The 2016 Paragram Press Anthology, Eastern Iowa Review, Bop Dead City, Santa Fe Literary Magazine, Hermes Poetry Magazine, Slipstream, Wild Women’s Medicine Circle Journal and The Offbeat Literary Magazine.

You can connect with K.D. via the following Social Media channels:-

Facebook:- Author K.D. Rose (FB)
Goodreads:- K.D. Rose (Goodreads Author)
Google Plus:- Author KD Rose (Google Plus)
LinkedIn:- Author KD Rose (LinkedIn)
Tumblr:- Author KD Rose (Tumblr)
Twitter:– @KDRose1 (Twitter)
Website:- authorkdrose ~ Published Poet & Author. Reader. Analyst. Futurist. Belle of the Pithy, Acerbic Ball.

You can buy DreamPoem here:-

Buy DreamPoem by K.D. Rose in the UK/Europe

Buy DreamPoem by K.D. Rose in the US/Rest of the World

If you too would like to be interviewed on my blog at TooFullToWrite and you have a book or a series of books that you would like us to chat about then fill out the Contact Me form here with your details and we can arrange a future interview slot.

From Kristen Lamb’s Blog


Cocky-Blocked: How to Nuke Your Brand From Orbit

Faleena Hopkins, Cocky, Cockygate, trademark abuse, publishing, author branding, trademark trolling, amazon, RWA

Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to).


Yes, folks, it’s a real thing. A subject—cocky—we’ll touch on today (with gloves).

I’ve dedicated over ten years, three branding books and close to thirteen hundred blogs to help my fellow authors. Why? Because this job is brutal. We take crap from countless vectors.

For instance, even though our culture spends the lion’s share of their disposable income (and free time) consuming entertainment…apparently creating this entertainment is not a ‘real job.’

*face palm*

Writers are often paid last and the least (if at all) even in legacy publishing…which is why we need agents. Regardless of pedigree, most writers write for love not money (though we universally agree money is AWESOME).

Why I’m Cocky Enough to Care

I didn’t set out to become a branding expert or blogger, but I tend to have a crusader personality. Which is why my coauthor mocks me and calls me a Griffendork. And I’m cool with this because I know what it feels like to have the world against you and feel (or even actually BE) all alone.

When we step out to become novelists, it’s normal to get pushback. When I announced I was leaving sales to become a writer, my family made the natural assumption I was joining a cult.

Then didn’t talk to me for two years.

Writers deal with a lot of BS, so I’ve spent YEARS stepping into protect other authors from said BS (especially the newbies). Like a fluffy middle-aged superhero, with yoga pants covered in cat fur.


When one adds up the BS from Goodreads trolls, regular trolls, sockpuppets, algorithm scams, piracy, plagiarism, and ‘reviewers’ who fail to appreciate there might be an ACTUAL HUMAN WITH FEELINGS on the other side of the review, you know what you have?

Enough stress to turn Tommy Chong into a cutter.

Then there’s the rampant (and unrepentant exploitation) from MEGA MEDIA BRANDS all using the ‘Exposure Dollar Ponzi Scam’ to rake in millions using creatives as free labor and yeah….

I’ve had a full dance card.

Writers are incredibly brave. They willingly endure an incredible amount of cruelty and sacrifice time and their own money to do what? To entertain. To ideally make some stranger’s day just a bit better. That’s a hell of a noble goal.

And this is precisely why I’m so rabidly protective.

A Caveat

In fact, I am so protective of my fellow authors, I wish I had a time machine so I could go back and stop this author, explain to her how branding really works so I might have saved her from herself. This gal wrote and published seventeen novellas in two years. That’s a hell of a work ethic and there’s a lot about that to be admired.

It’s just the next part that puts me in a weird position.

While I do possess a modicum of compassion for this singular author, her ill-conceived and poorly thought out actions have done untold damage to countless others. Damage that will take months to even fully realize.

And, FYI, for anyone who thinks I’m mean? Calling out a dirtbag move, mocking what deserves mocking, and using a$$hattery as a cautionary tale is not ‘trolling.’

Kind of like when those Olympic swimmers in Brazil claimed to have been robbed and held at gunpoint? Only for us to find out they were piss drunk (literally) and vandalizing a store? And that the ‘evil men with guns’ were not robbers, rather security guards and police?

When the public openly denounced this behavior?

Not trolling.

Anyone who threatens legal action to confiscate honestly earned royalties from innocent authors doesn’t get the victim card, any more than a drunk Olympian urinating all over a gas station then filing a false police report does.

What’s the Deal with Cocky?

Funny, I asked the same thing. In fairness, a lot of other bloggers have done a WAY better job explaining what’s come to be known as Cockygate (like Jami Gold’s Branding: The Right Way vs. The Wrong Way).

But I’ll give the Spark Notes of the scandal we never thought we’d see, let alone be discussing.

In a nutshell, indie author Faleena Hopkins trademarked the word ‘cocky.’ Yes, a word commonly used since the 16th century. A word very commonly used in the romance genre.

This might not have been a big deal, except the author then used her newfound power to threaten and bully fellow authors who’d used ‘Cocky’ in their titles.

I WISH I Were Joking

To make this worse (if it could be worse) Ms. Hopkins took it upon herself to personally e-mail her competition with her ‘reasonable’ demands and spell out the legal consequences for those who failed to comply.

Let’s take Jamila Jasper, for instance…whose book The Cockiest Cowboy to Have Ever Cocked I just bought on a) principle and b) to show actual-money-spending-support for the wronged Jamila Jasper and c) to express my gratitude for her sharing THIS with my other new hero Jenny Trout ,whose post on this entire cock-up is sheer GENIUS…

Exhibit A:

How benevolent! Makes me all misty-eyed. Wait, no…not seeing mist. Seeing more like…red?

To threaten to sue, forcibly take another author’s hard-earned royalties and also make said target PAY for being screwed…then follow it with how seriously you take your victim’s hard work?


What’s next? Car-jackers demanding gas-money in polite thank you cards? Hand-delivered by large ex-cons with tire-irons and a thing for breaking kneecaps?’

Legal Z…Doom

Ms. Hopkins isn’t the first person to NOT ‘get’ how the whole trademark thing works. We can pay and apply to own the trademark on pretty much any word. If you want to own the word ‘snollygoster’ because it’s a super fun word that should be used more often and this word makes you (okay, me) laugh every…single…freaking…time?

Knock yourself out. You just kind of can’t do anything with it other than maybe brag you own the word snollygoster.

If memory serves me from when I applied for a trademark, you fill out a bunch of forms, wait ninety days and if no entity, person, organization raises a fuss and files to contest? TM granted!

In fact, one might imagine the aforementioned attorney name-dropped in the threatening letter could be rather miffed with how this Cocky TM has played out (though this is total supposition on my part).

One can hire an attorney to TM a word. Since attorneys like money, they go, ‘Um, okay. Cocky? Sure you don’t want to own snollygoster?’

Then they file the paperwork and make their money. Done.

Or not.

Unwanted Weaponizing

Could be wrong, but I’m fairly sure this firm never anticipated anyone weaponizing the word ‘cocky.’ Or using their name and BRAND to do it. I have no way to know for sure. But logic dictates this firm didn’t consent to being the brute squad used to terrify honest hard-working writers into dismantling their livelihoods out of fear.

*makes weird ‘pondering’ face*

Never seen a law firm rufied.

Well, Cockygate is proving there is a first for everything.

Then since the Federal Trademark Office and Amazon have an act-first-then-sort-this-crap-out-later policy, they’ve also been rufied/weaponized. I can’t imagine the FTO or Amazon being very thrilled with being wielded to kill off competition for one author’s personal gain.

Oh to be a fly on the wall….

Trademark Trolling

But I OWN ‘COCKY’, and here is my TRADEMARK! 

Hmm, yeah owning the trademark for a word doesn’t mean as much as this author apparently hoped (mainly because there are no permanent legal teams in place defending every word in the dictionary against BS trademarking for profit).

See, if writers (or anyone else for that matter) could rampantly trademark common words then sue anyone who used the words they ‘owned’ and take their money by force? Publishing would pretty much implode.

Besides, if this sort of plan worked? Go big or go home! If making money by ‘owning’ words were a legit business plan, I’d totally TM all conjunctions…and y’all just lost ALL FUNCTION 😛 .

But I wouldn’t do that, namely because that would be a jerk move and also, one only has to war-game this out about three steps to see it wouldn’t ever work. To be certain though, I consulted MY attorney.

Hey, Mr. Eight, can I go TM all the conjunctions? Then sue anyone using compound sentences?

Faleena Hopkins, Cocky, Cockygate, trademark abuse, publishing, author branding, trademark trolling, amazon, RWA

Mr. Magic Eight Ball Esq. gives pretty amazing legal advice.


This author, instead of backing off and apologizing, keeps insisting this is no big deal. Yes, but it IS. It is a VERY, VERY BIG DEAL for all authors (which is why I’m talking about this).

As an author who’s self-published two out of five books, myself, I was astonished that someone who’s self-published seventeen titles would claim these changes are no big deal.

Just get a new cover *hair flip*. 

Seriously? Covers can run hundreds of dollars. The authors would need a cover for paperback AND e-book. Then you need whole new ISBNs (not cheap). You’d have to trash any inventory, swag, ads, promotions and pull and then pay to reproduce any audio books.

If this is a SERIES with ‘cocky’ the costs of Ms. Hopkin’s ‘minor’ changes just made ME want to cry…and I don’t even write romance.

And demanding these changes literally right before CONFERENCE SEASON?

*breathes in paper bag*

The ripple effect of Ms. Hopkins’ demands are way bigger than what little I just laid out. For the aerial view of the Cockygate devastation, go read Jenny Trout’s post for the full run-down of what Faleena keeps asserting is ‘no big deal.’

As a wise man once said,“You keep using that word, I do not think it means what you think it means.”

She keeps insisting no authors are being harmed, because retitling only takes ONE day.

*bangs head on table*

You know what else takes one day? Tanking a brand. Where’s a Hot Tub Time Machine when you need one?


Part of why I’ve worked my tail off to create author communities is so we can support each other, give advice, and even act as designated drivers…only for dumb@$$ ideas. Instead of taking away car keys, we lovingly mock our friend’s stupid plan until this friend wizens up.

Which is why I don’t own a full-sized trebuchet.

My writer friends all know me. Which means they also know I’m highly unlikely to use that power for good.

Being part of a group of fellow authors who care has benefits. They’ll do anything short of break the law (or break the law without getting caught) to save us from evil bright idea fairies. Educated, loving groups could’ve explained how it’s simple to protect a brand…without nuking it from orbit.

Beyond the Social Media Mess

Anyone who uses the FTO and Amazon to kneecap competition, has more than social media backlash to contend with. Authors guilty of nothing more than using an extremely common word in their romance titles are now embroiled in a legal nightmare, some possibly facing financial ruin.

Yep, that’s gonna come back to bite.

This ‘Cocky’ plan also has awoken RWA to take legal action and protect innocents caught in the cocky cross-fire. I could almost hear the collective voices of romance authors crying, Release the Kraken!

*backs away slowly*

Making a Cocky Contribution

I find it vastly amusing that Switzerland has spent roughly thirty years and $6.5 billon for what? To build the Large Hadron Collider. The goal of the LHC? Possibly create a small black hole.

Just a teensy singularity.

CERN has long been searching for ‘The God Particle.’ They also longed to be the first to create a spot of infinite density here…on Earth. In a bizarre twist, more than a few misguided authors have already done this. One can look HERE, HERE, and DEFINITELY HERE.

Multiple black holes.

***No Hadron Collider required.

Granted, these authors didn’t create ‘The God Particle,’ only the slightly-less-sexy-and-yet-far-more-perplexing ‘I Think I’m God Particle.’ The bugger of all this, was how preventable all these incidents were.

Count the Cost

It really pains me this is even a discussion, but is what it is. I know, some discussions we never thought we’d need, like why teenagers shouldn’t eat Tide Pods.


Trust me, I was hesitant to even weigh in on this issue but crucial conversations are called crucial for a reason. Not all writers have been around since AoL was cool, and may be unaware that, in the social media age, branding has evolved. Sometimes it can feel like juggling nitroglycerine.

Or maybe just this post feels like that.

Suffice to say, there are a lot of ‘things’ we writers CAN do, just it’s wise to stop and ask if we should. Better still, ask other friends who are unafraid to lovingly call us an idiot. Writers, overall, are some of the most helpful, selfless, and supportive friends we can make.

Which might explain why we can go a tad psycho when one of our own crosses what should be an obvious LINE. You know, like setting a legal precedent that could collapse our entire industry faster than Kanye West’s fashion line.

My heart goes out to authors impacted by this…this….I don’t even know what to call it. If there’s any way I can help, I’d be happy to do what I can.

For those romance authors who’ve been cocky-blocked? We are on your side and rooting for you. You shall prevail!

What Are Your Thoughts? 

Other than most common thoughts like, ‘What the hell just happened?’ ‘Is this for real?’ ‘Can people DO this?’ Though, you know? Feel free.

I do love hearing from you because it’s how I learn and grow as well.

Meanwhile, I’m going to go do something productive, like work on my comedic screenplay about a struggling male exotic dancer who ‘loses his shirt’ and determines to win back his fortunes by becoming a professional boxer.

And, of course, it’s called…COCKY.




Review of Dream Poem!



Here is a review of my book Dream Poem by Marc Nash. He is a very strong reviewer ( watch his podcasts) and a writer himself. So I am so pleased he really liked my collection! He gave it 4 stars on Goodreads. The review will be on his April podcast as well.

Dream Poem
K.D. Rose (Goodreads Author)

Marc Nash’s review
Apr 22, 2018

I read KD Rose’s first collection “Heavy Bags Of Soul” which oscillated between quantum science and spirituality, but I feel this collection is far more focused and far more personal. The science is still there, but the human scale rather than the nebulous divine is far more in focus. Political poems, poems of rage about the indignities of ageing, poems about time all carry you off in contemplation of your own fate(s) ahead. The poem “Just Shy Of Eighty” about the poet’s hospitalised father craving a cigarette, because, well what difference would it make at his time of life? was particularly poignant.

From “The Immensity Of Moments” –
Time is the poetry of devouring. It eats at emotions with delicacy. Time wears a facade of lace doilies and proper table manners. Like frogs boiling in water, too late before you realize it, time devours all feeling from memory.

This was a stunning poem. I also really liked the opening poem, an homage to Ginsberg bleeding and dripping with assonance and a political urgency. And the poem “Who And What We Are” mixing our gross fleshy materiality with our higher, creative souls and the uneasy symbiotic relationship between the two in one’s art.

There are several poems expressing the impotency of the poet and artist to effect and serious change on the world, on our fellow man. There’s a poem for the death of the Artist formerly known as Prince, Nirvana & Joy Division – two bands whose lead singers took their lives – are also referenced.

The collection ends with an interesting essay, containing a key to this collection, “Slim volumes on the other hand—poetry is a key example— build vertically, with ever expanding circles, tangents, and some linear thrown in. Dense.” And finally a short story “The Empath” about seeing the emotional tinge of other people’s speech in colours betraying their true meaning.

All in all a strong collection.

Branding and the Brain by Kristen Lamb


Branding & The Brain: How Social Media Changes but Humans Never Will

by Kristen Lamb

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines,

Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was.

In fact, many authorities believed authors didn’t need to be bothered with silly passing fads like ‘the Internet’ and ‘social media’ until about 2013. Why would authors need to build a brand?

All a writer needed was a good book. Facebook will last a year at best.


Today, in 2018, the words ‘brand’ and ‘branding’ seem to be tossed around daily. Everyone and everything is or has or needs a brand. What’s funny is that branding might seem completely new, yet has been around since…people.

Granted how important a brand is, the need for one as an author, etc. is a fairly recent development. Yes, we need to craft excellent books (product) but we also must begin building our author brand EARLY.

***As in the first day we believe we might one day want to sell a book.

Ah, but calm down. There’s a lot of confusion regarding what a brand actually is. Many assume ads, marketing, and promotional campaigns are ‘branding.’


We can build a brand, but alas we cannot buy one. There are no shortcuts. Ads, promotion, marketing can help expand an existing brand, but cannot be substituted for one. This approach is akin to ordering a wife on-line from Russia believing one can buy true love with Visa.

In some areas of life, shortcuts end up a) a waste of time b) a bigger waste of money c) an episode of Dateline.

Branding Basics

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

I wrote my book Rise of the Machines—Human Authors in a Digital World to be evergreen information. In my POV, social media changes daily, but humans never change.

Just read Shakespeare or look at your ex’s Facebook page *rolls eyes*.

That’s why my social media/branding guide focuses a lot more on the science behind what creates what we recognize as a brand. What captures our attention? What turns us off? What renders a brand invisible (thus a non-brand)?

How can one brand launch into the stratosphere with little to no budget when another fails miserably no matter how many millions of dollars are poured into ad campaigns and celebrity endorsements?

Obviously, my book delves into far more detail about the science behind branding. But a little common sense goes a long way. Thus, today we’ll simply touch on why our everyday on-line behaviors collect into a larger pool we call ‘author brand.’


Branding is NOT New

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

The thing is, humans have always had a ‘personal brand.’ Branding, in its simplest form, is what descriptors we attach to another person. It’s an innate habit we use to organize and transition the fuzzy and inchoate into the dramatic and memorable.

In the series I’ve been doing about story structure, I’ve reiterated over and over how we humans are wired for story. Branding is simply an extension of story.

That guy/that gal is too amorphous for us to remember. It also doesn’t provide enough detail for us to know how we should respond.

But, ‘That guy who’s been married four times, loves hunting, and collects sports cars’ provides a narrative (a story) that will either resonate or repel depending on the audience.

Humans dig labels, now more than ever before. It’s how we make our increasingly larger world somewhat manageable. Thus, people we ‘know’ are frequently tethered to a variety of descriptors—vegan, sports enthusiast, triathlete, cat lady, Cowboys fan, craftsy person, the comedian, etc.

There’s the perfect, put-together Pinterest moms and then there’s me….

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

This, in a nutshell, is ‘branding.’ Humans have been doing this ‘branding’ thing since the dawn of time. The only difference in a ‘personal brand’ and an ‘author brand’ is that the ‘author brand’ should eventually drive book sales. Also, branding is now more vital than ever before because of the sheer volume of information, people, choices, etc.

This is why author brands are essential, since a brand is basically a beacon drawing people (readers) to something they find familiar and that they already know they like.

Here is where science comes in handy.

The Neurological Shortcut

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

Our brains are remarkable organs that have the ability to adapt to our environment. Before the invention of the written word, our memory centers were far larger because we had to pass down information orally.

In fact, if you took an MRI of a tribesman from some isolated Amazonian tribe, his brain would look and act very different from yours or mine.

Then, with the advent of the written word, our memory centers shrank but we gained even larger areas for abstract thinking. This was around the time we start seeing major explosions in science and engineering.

Now we are in the Digital Age, and we’re bombarded with stimuli. Internet, television, radio, smart phones, pop-ups, etc. etc. We’ve lost our stellar memory centers and our ability to focus for long periods of time and have gained an unprecedented ability to multitask. Our brains must process massive amounts of information faster than ever before.

Think about it. We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible? 

Branding with Intention

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

Since our brain is much like a computer processor, it must come up with ways to effectively manage all this input in order to maintain efficiency. To do this, it relies on what are called somatic markers.

Somatic markers are neurological shortcuts and are one of the most primitive functions of the brain because they are uniquely tied to survival and procreation. It’s the same shortcut that tells us the stove is hot. We don’t need to sit and ponder the stove. We likely learned when we were very small not to touch.

To give you an idea of how somatic markers work, let’s do a little exercise. Is there a perfume or cologne you can smell and it instantly transports you back in time? Maybe to that first love or even *cringes* that first heartbreak? A song that makes you cry?

Perhaps there is a food you once ate that made you sick and even though there is no logical reason you shouldn’t eat it now, the mere thought of eating it makes you queasy.

These are somatic markers. When it comes to branding, somatic markers are vital.

The Pepsi Challenge

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

If you are around my age or older you can remember The Pepsi Challenge. For years, Pepsi had been trying to gain an edge over Coca Cola, which had dominated the soda industry for generations. Pepsi—figuring it had nothing to lose—came up with the idea of setting up a table in stores and shopping malls and encouraging people to take a blind taste test.

The results were astonishing…to Pepsi more than anyone.

In a blind taste test, people preferred the taste of Pepsi. Coca Cola was rattled by this news. They performed the same test and it turned out, people preferred the taste of Pepsi…and this led to brilliant ideas like ‘New Coke’ which was one of the most epic brand failures in business history.

Why did New Coke fail?

Coca Cola reformulated to make the drink sweeter. In blind taste tests, New Coke was a clear winner. So then why did it tank so badly?

Somatic markers.

What Happened? Branding Basics

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

Years later, neuroscientists decided to see if they could demystify what happened in The Pepsi Challenge. They conducted the exact same experiment, only this time they hooked participants up to an fMRI machine so they could witness what areas of the brain lit up.

They held the taste test the same way it was conducted in the 70s—a blind taste test. To their amazement, participants preferred the taste of Pepsi in almost the exact same numbers. According to the fMRI, the ventral putamen, the area of the brain that tells us something tastes yummy, lit up like Vegas.

*Some have speculated that when it is only a sip, people will prefer the sweeter drink.*

The ‘Human Factor’ in Branding

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

The scientists then decided to try something a bit different. They did the test again, only this time they told the participants what they were drinking. This time, Coca Cola won BIG.

Ah, but something strange happened in the brain. Not only did the ventral putamen light up, but so did the prefrontal cortex, the area of the brain associated with emotion and memory.

See, when it was based on taste alone, Pepsi won. But, when the brands were compared, Coca Cola won. The human brain was in a wrestling match between two very different regions—taste and emotional.

Coca Cola had the advantage because of the vast reservoir of fond memories associated with the brand. In short, Coca Cola had a STORY for sale.

Norman Rockwell Americana, cute polar bears, I’d Like to But the World a Coke, every BBQ, summer vacation, rollerskating parties, Friday nights with pizza and on and on all were part of the Coca Cola arsenal. The fond memories (positive somatic markers) associated with the brand literally changed the taste and gave Coca Cola the winning edge.

Somatic Marker Meets Baader-Meinhof Phenomenon

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

Ever run into a term you KNOW you’ve never heard in your life, then hear it at least four more times in the next week? Or see something you know you’ve never seen before, then suddenly it’s everywhere? Reverse-harems? Punk-Rockabilly-Zydeco? Kombucha?

I’d never heard of Bikram Yoga until a friend told me about it and then…it was everywhere. Following me with sweaty mats…and Kombucha O_O .

The Baader-Meinhof phenomenon is also known as the frequency illusion or the recency illusion. At first glance, one might think this is why it’s a great idea to automate everywhere! Churn out lots of ads! Exposure! The more people see me, my name, my face, my book, the BETTER!

Follow them to the BATHROOM!

Not so quickly.

The Baader-Meinhof phenomenon seems to kick in strongest when there’s some kind of an emotional response tethered to the ‘thing.’ Interestingly, the stronger the emotional response (positive or negative), the more likely we will see that car, food, book, name, that we suddenly believe is now everywhere, surrounding us.

Ah, but when it comes to OUR brand, what emotional response are we creating? Are people seeing our name because of some good encounter? Or do they see it and silently rage because we keep crapping up their feeds with automation? Are we all take and no give?

Ads That Pop-Up & Ads That POP

We see ads all over. More than ever before in human history, which is why our brains are getting so clever with shortcuts. Most ads we literally do not see.

I could take any random person and have them click through twenty pages of BuzzFeed memes and they’ll remember the memes (emotional), but are unlikely to remember most of the ads plastered all along the sides. Though most ads will be invisible, some are not. Some might even leap off the page. Why?

What makes us ‘see’ the advertisement?

When we have a highly positive or vastly negative experience, we’re far more likely to notice the ad.

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

If we see an ad for a book, we may or may not notice. But what about an ad for a book written by someone we know? Someone perhaps we talked to and liked? The ad practically leaps from the page. We might even buy it because we SAW her ad and OMG! I know her!

Ads alone have very little power to compel a purchase. But, couple them with a brand (story/narrative/emotional experience), and the odds of a sale greatly improve. This is why ads and promotion alone do very little to impact sales. Until there is a narrative (emotion) attached to the name?

It’s white noise.

Keeping the ‘Social’ in Social Media

brain science of branding, branding and the brain, somatic markers and branding, how to make ads more effective, Kristen Lamb, Baader-Meinhoff phenomenon, science of advertising, how to sell more books, how to create an author brand, Kristen Lamb Rise of the Machines

Now that y’all have had a Neuroscience 101 crash course—and I guarantee you will see Baader-Meinhof OR Kombucha at least three times in the next week—let’s get down to what’s most essential. Branding is all story. It’s a collection of emotional experiences that tie our name to some set of descriptors (hopefully positive ones).

Eventually, with love, care and nurturing, followers can become friends and even FANS.

So have fun. Relax. Show up. Be present and engage authentically. Find your tribe and bond. And a great tip for on-line as well as in life?

It is far better to be interested than interesting 😉 .

Feel free to ditch the non-stop jazz hands. It’s all good. Go write more books and enjoy the people you meet along the way.

What Are Your Thoughts? 

Do you now feel way better now that you know why you’ve also heard the term ‘reverse harem’ six times in the past week? Feel extra sassy that you know the term ‘Baader-Meinhof phenomenon?’ Are you already planning ways of using this word in everyday conversation?

Does this take some of the pressure off ‘creating an author brand’?

Guest poet: KD Rose – Dream Poem, a new book

Sue Vincent's Daily Echo


I saw the best minds of my generation

starved into servitude, strides for recognition

unheard by ears listening to another word,

forthright regals regaling unwittingly

about pond scum to bigger fish.

They moved with surety once but

never again, with age, their pages lost,

their songs unsung except to one another,

temple to temple all night long, cost

again by Burning Man and outre suave

signs o’ the times and Y2K like

the best minds produced exiles in rivers

damned by those who bar the crossings.

I saw the best women of my generation

struggle to become both woman and man,

fight against one another with tea cups and

soirees against reason for reasonable lives

and Jumbotron kisses raising daughters

who dare to bare in instagrammatic spheres.

They lost to no lunches and fast food,

diets and airbrushed mini malls, pork

size poker faces every day in halls

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