Asia’s Emerging Ebook Markets.
When it comes to global ebooks sales we all need to think “globile”. That is, global mobile.
Much of the world have simply skipped the entire desktop PC and dumb-phone era and gone from no internet access to 3G and 4G smartphones, pretty much overnight.
With every single smartphone a device that could be carrying our ebooks the potential for authors and publishers is hard to exaggerate. But where to focus one’s strategic planning?
That graphic from Google at the top of this post may help decide.
For those unfamiliar with the international two-letter country coding:
- AU is Australia
- ID Indonesia,
- TW Taiwan,
- SG Singapore
- HK Hong Kong
- JP Japan
- KR South Korea.
Right now Korea is the tops and India and Indonesia are way down the list in terms of smartphone penetration. But it’s these two countries that are among my top priorities.
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