One of the great things about indie writers is that we share marketing attempts and outcomes. Here’s a great example.
You may remember my recent promotion of Infinite Waters and The Power of Six. For five days, the former was available for free. The latter has stayed on 99c for a little longer, as I didn’t want to interrupt its downloads.
In the past, I’ve used paid services to announce my sales to the world. I usually spend between $50 and $100 per promo. Depending on the season, this generated between 300 and 3,000 downloads. The former was far more common though; that last one was a bit of a fluke, as it was Christmas, and I was accidentally helped by someone posting on Reddit about it (you can read all about it in my A-Z post).
This time, I went (almost) all free. Capital controls are still imposed in Greece, which means that I’m pretty restricted as to spending money abroad. So, I…
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